About Us
Welcome to After London
At After London, we believe that every journey holds the promise of transformation and every moment carries the potential for beauty. Our brand name, "After," encapsulates a profound philosophy that goes beyond the ordinary, symbolizing a journey towards peace, enlightenment, and the discovery of one's true self.
The Essence of "After"
"After" stands for Antidote For The Empty Reality. This concept springs from a powerful quote that profoundly impacted our founder during a creative block: “We all fear death and question our place in the universe. The artist’s job is to not succumb to despair but instead to provide the antidote to the emptiness of existence.” From this, "After" was born a name that signifies not just an ending, but a new beginning, a journey beyond the mundane towards a place of peace and purpose.
"After" also echoes the idea of the afterlife, a realm where every living thing seeks peace and nirvana. This duality in our name reflects our belief in transcending the present reality to find deeper meaning and serenity.
Our Mission and Vision
Our Mission: To create products and experiences that provide solace, inspiration, and beauty, serving as an antidote to the emptiness of everyday life. We aim to help you transform your journey into one of continuous discovery and peace.
Our Vision: We aspire to a world where everyone can uncover their inner beauty and purpose, turning life's challenges into opportunities for growth and enlightenment.
Our Symbol: The Butterfly
The butterfly, our emblem, is a symbol of transformation and beauty. Just as a caterpillar undergoes a profound metamorphosis to become a butterfly, we believe that within every individual lies the potential for greatness and beauty. The butterfly represents this journey from the ordinary to the extraordinary, from constraint to freedom.
Our logo, featuring a butterfly adorned with two women’s faces, symbolises angels messengers and guides. These angels reflect our role as guides, helping you navigate your own journey towards a better, more enlightened existence. They inspire and lead us to a place of tranquility and higher understanding.
Our Core Values
- Transformation: We champion the potential for growth and change, encouraging you to evolve into your best self.
- Peace: We infuse tranquility and calm into everything we do, guiding you towards inner harmony.
- Inspiration: Our designs and experiences ignite creativity and connect you to a deeper, more meaningful existence.
- Guidance: We see ourselves as your companions on this journey, offering insights and support as you seek a better place.
Our Journey
After London was conceived during a moment of introspection and creative struggle. Our founder, facing the void of a creative block, found solace in the idea of creating something that could offer more than just superficial beauty something that could provide peace and purpose.
From this moment of clarity, "After" emerged as a brand dedicated to filling life's void with meaningful experiences and products. We draw inspiration from art, philosophy, and the transformative power of creativity, aiming to offer not just items, but transformative experiences that enrich your life.
Join Us
At After London, we invite you to transcend the ordinary. Explore our collections and let us be a part of your journey towards discovering peace, beauty, and meaning. Whether you are looking for inspiration, solace, or a deeper connection to the world around you, we are here to guide you towards a more fulfilling existence.